Pricing a product: the page is part of the product
Pricing is a design problem as much as a finance one — the tiers, the framing and the page shape the decision.
Kumar Gaurav
Founder
Pricing isn't only a number; it's a design decision about how people choose. The structure of your tiers, the way they're framed, and the pricing page itself do as much to shape the sale as the figure does. A clear pricing page is a product surface, and it deserves the same craft as the app.
How many tiers should there be?
Usually three. One is take-it-or-leave-it; too many turn a decision into a research project. Three lets you anchor with a premium option, guide most people to the middle, and keep an entry point — without overwhelming the choice.
Why does framing change what people pick?
Because people judge prices by comparison, not in absolutes.
- Anchor with a higher tier so the target plan reads as reasonable.
- Make the recommended plan visually obvious — don't make people hunt.
- Name tiers by who they're for, not by abstract size.
- Show annual and monthly honestly, not with hidden maths.
What makes a pricing page convert?
Clarity over cleverness. People leave pricing pages confused, not offended — so the job is to remove doubt: what you get, what it costs, what happens next, and an easy way to start.
How we use it
We design pricing as part of the product — the tiers, the words and the page — and test it like any other flow.
Let's build
Have something worth making well?
Tell us what you're working on. We'll come back with how we'd approach it — and whether we're the right studio for it.