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dfirst

Service 05

Marketing & Growth

Growth is a system, not a campaign. We set up the content, the funnels and the measurement around real behaviour, so the work keeps earning after it ships — and we can prove what moved.

Start a projectSee the work

What's included

What Marketing & Growth covers

  • App Store optimisation & listings
  • Content strategy & calendars
  • Short-form video strategy
  • Copywriting — site, ads, launch
  • Go-to-market & launch campaigns
  • Email, lead magnets, analytics & SEO

Proof

Where this shows up

Work where marketing & growth did the heavy lifting.

octoque.com
Octoque web app
Octoque2026

A social scheduler that earns trust

Design, product and engineering for a social scheduling platform — from first sketch to a live, billable product people can rely on.

  • Product
  • Design
  • Engineering
  • Growth
Zen Lean app screen
Zen Lean2026

Nutrition tracking that stays calm

A food diary, calorie tracker and fasting timer for iPhone and Apple Watch — a deep health app that never feels heavy.

  • Product
  • Design
  • Engineering
  • AI

Further reading

The thinking behind it

Design psychology · 4 min

Social proof that works (and the kind that backfires)

'Other people did this' is one of the strongest nudges in design — but the wrong proof, in the wrong place, quietly erodes trust.

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Other ways we help

Let's build

Have something worth making well?

Tell us what you're working on. We'll come back with how we'd approach it — and whether we're the right studio for it.

Start a projecthello@dfirst.co